Franklin D. Roosevelt. During The Great Depression In The

Franklin D. Roosevelt During The Great Depression in the United States, 13 million people and the country were in an economic crisis. The nation blamed the Republican party for the economic crisis and for their inability to fix it by the 1932 election.Thus, the election resulted in a win for Democratic Party and the former governor of New York, Franklin Delano Roosevelt. On March 4 1933, Roosevelt was inaugurated president by a nation in need of hope. FDR took action immediately to deal with the depression by closing the banks temporarily to allow an increase of confidence by the American population. Although some historians argued that FDR was moving the nation towards socialism rather than capitalism, Roosevelt, however was able†¦show more content†¦Each fireside chat addressed the issues that had occurred and his ideas for improvement. For instance, as banks shut down then later reopened, citizens were hesitant to secure their money in the reopened banks. However, in one of FDR’s firesi de chats he motivated the nation to trust the bank when he stated; â€Å"People will again be glad to have their money where it will be safely taken care of and where they can use it conveniently at any time. I can assure you my friend, that it is safer to keep your money in a reopened bank than under your bed.† This shows that FDR wanted to motivate the country and demonstrate a recovery for the economy. Another example of his effective communication skills occurred in 1932, during his presidential campaign. FDR presented a speech to the Commonwealth Club in San Francisco. The speech addressed FDR’s belief that change was possible. The country had lost hope when the economy collapsed in 1929, but FDR was willing to restore this by positively communicating his ideas. He stated that; â€Å"The final word belongs to no man; yet we can still believe in change and in progress.† Following this speech, FDR won the 1932 Election, which meant that the country believed i n change as he did. The speech proved that FDR was an effective leader because he was able to motivate and uplift during the Depression. The country was in need of a leader who believed that there was a solution to The GreatShow MoreRelatedTaking a look at the Great Depression 795 Words   |  3 Pages Great Depression The great depression was one of the worst disasters that occurred in U.S history. October 29, 1929, is the day the stock market crashed, and that day was the beginning of The â€Å"Great Depression†. Many US citizens suffered through this depression, children couldn’t go to school because their parents couldn’t afford to buy school supplies, and children had to work at a young age. 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Roosevelt was elected to his first term as president of the United States in 1932, America was in a severe depression. When Franklin Roosevelt took office in March of 1933, President Hoover handed the problems of the Great Depression over to Roosevelt. Upon taking office, Franklin Roosevelt issued a bank holiday which forced all banks to close from March 6 to March 10 while he met with Congress to pass the Emergency Banking Act to allow banksRead MoreA Man With No Bounds Essay1005 Words   |  5 PagesFranklin D. Roosevelt he is not just a person, he is a legacy the way he approached problems in his time â€Å"in charge†. The way he spoke to people was just outright amazing, like in his Infamy Speech after Pearl Harbor when he said, â€Å"With confidence in our armed forces, with the unbounding determination of our people, we will gain the inevitable triumph -- so help us God.† While in his long presidency, Franklin D. 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While being president he was trying to lead our country through a time of economic depression and total war. Franklin D. Roosevelt was one of the most important leaders of the 20th century. Alan Brinkley, the author of Franklin Delano Roosevelt, wrote this biography in order to show Roosevelt’s life from childhood to presidencyRead MoreEssay on APUSH DBQ- Hoover vs. Roosevelt774 Words   |  4 Pagesï » ¿DBQ #3 President Franklin D. Roosevelt, the thirty-second president of the United States, was a central figure for the United States in the 20th Century. While leading his country out of The Great Depression, he also led the nation through World War II. Herbert Hoover, the thirty-first President, led the country during the Great Depression and his policies enforced at that time eventually led to his downfall because of their inability to end the downward economic spiral. Both of these PresidentsRead MoreFranklin D. Roosevelt And The New Deal1116 Words   |  5 PagesPark, New York, Franklin D. Roosevelt was stricken with polio in 1921. He became the 32nd US president in 1933, and was the only president to be elected four times. Roosevelt led the United States through the Great Depression and World War II, and greatly expanded the powers of the federal government through a series of programs and reforms known as the New Deal. Roosevelt died in Georgia in 1945. President Roosevelt’s parents made a living both on real estate and trade. Roosevelt was schooled by

Introduction to How PCs Work Free Essays

string(134) " you to add new information to your computer very easily, as well as save information that you want to carry to a different location\." When you mention the word â€Å"technology,† most people think about computers. Virtually every facet of our lives has some computerized component. The appliances in our homes have microprocessors built into them, as do our televisions. We will write a custom essay sample on Introduction to How PCs Work or any similar topic only for you Order Now Even our cars have computers. But the computer that everyone thinks of first is typically the personal computer, or PC. A PC is a general-purpose tool built around a microprocessor.It has lots of different parts — including memory, a hard disk, a modem, and more — that work together. â€Å"General purpose† means that you can do many different things with a PC. You can use it to type documents, send e-mail, browse the Internet and play games. PCs trace their history back to the 1970s, when a man named Ed Roberts began to sell computer kits based on a microprocessor chip designed by Intel. Roberts called his computer the Altair 8800 and sold the unassembled kits for $395. Popular Electronics ran a story about the kid in its January 1975 issue, and to the surprise of just about everyone, the kits became an instant hit and the era of the personal computer began [source: The Computer History Project]. A few years later, the dynamic duo of Steve Jobs and Steve Wozniak unleashed the Apple II computer on the world. From that point on, the personal computer really began to take off. Other manufacturers followed suit, and soon there were computers from Commodore, Atari and Texas Instruments.Not long after the debut of the Apple II, IBM got into the personal computer game. Today, when someone says PC, chances are they mean a machine running on the Microsoft Windows operating system with an x86-compatible microprocessor. While Apple Macintosh computers are technically personal computers, most people wouldn’t call them PCs. In this article, we will talk about PCs in the general sense and all the different parts that go into them. You’ll learn about the various components and how they work together in a basic operating session.You’ll also find out what the future may hold for these machines. PC Parts Let’s take a look at the main components of a typical desktop computer: †¢ Central processing unit (CPU) – The microprocessor â€Å"brain† of the computer system is called the central processing unit. It’s a chip that holds a complete computational engine. It uses assembly language as its native language. Everything that a computer does is overseen by the CPU. †¢ Memory – This is very fast storage used to hold data. It has to be fast because it connects directly to the microprocessor.There are several specific types of memory in a computer: †¢ Random-access memory (RAM) – Used to temporarily store information with which the computer is currently working †¢ Read-only memory (ROM) – A permanent type of memory storage used by the computer for important data that doesn’t change †¢ Basic input/output system (BIOS) – A type of ROM that is used by the computer to establish basic communication when the computer is first powered on †¢ Caching – The storing of frequently used data in extremely fast RAM that connects directly to the CPU †¢ Virtual memory – Space on a hard disk used to temporarily store data and swap it in and out of RAM as needed †¢ Flash memory – a solid state storage device, Flash memory requires no moving parts and retains data even after t he computer powers off †¢ Motherboard – This is the main circuit board to which all of the other internal components connect. The CPU and memory are usually on the motherboard. Other systems may be found directly on the motherboard or connected to it through a secondary connection.For example, a sound card can be built into the motherboard or connected through an expansion slot. Power supply – An electrical transformer regulates the electricity used by the computer. †¢ Hard disk – This is large-capacity permanent storage used to hold information such as programs and documents. Traditional hard drives contain moving parts — the drive has platters on which it stores data. The drive spins the platters to record and read data. But some newer hard drives are flash-based with no moving parts. These drives are called solid-state drives. †¢ Operating system – This is the basic software that allows the user to interface with the computer. †¢ Integrated Drive Electronics (IDE) Controller – This is the primary interface for the hard drive, CD-ROM and floppy disk drive. Accelerated Graphics Port (AGP) – This is a very high-speed connection used by the graphics card to interface with the computer. †¢ Sound card – This is used by the computer to record and play audio by converting analog sound into digital information and back again. †¢ Graphics card – This translates image data from the computer into a format that can be displayed by the monitor. Some graphics cards have their own powerful processing units (called a GPU — graphics processing unit). The GPU can handle operations that normally would require the CPU. †¢ Ports – In computer hardware terms, a port is an interface that allows a computer to communicate with peripheral equipment. †¢ Real-time clock – Every PC has a clock containing a vibrating crystal. By referring to this clock, all the components in a computer can synchronize properly. †¢ Complementary Metal-oxide Semiconductor – The CMOS and CMOS battery allow a computer to store information even when the computer powers down. The battery provides uninterrupted power. †¢ Fans, heat sinks and cooling systems – The components in a computer generate heat. As heat rises, performance can suffer. Cooling systems keep computers from overheating. PC Connections A typical computer connects to the world around it in three different ways: input/output devices, ports and networking. No matter how powerful the components inside your computer are, you need a way to interact with them. This interaction is called input/output (I/O).The most common types of I/O in PCs are: †¢ Monitor – The monitor is the primary device for displaying information from the computer. †¢ Keyboard – The keyboard is the primary device for entering information into the computer. †¢ Mouse – The mouse is the primary device for navigating and interacting with the computer. †¢ Removable storage – Removable storage devices allow you to add new information to your computer very easily, as well as save information that you want to carry to a different location. You read "Introduction to How PCs Work" in category "Papers" There are several types of removable storage: o CD-ROM – CD-ROM (compact disc, read-only memory) is a popular form of distribution of commercial software. Many systems now offer CD-R (recordable) and CD-RW (rewritable), which can also record. CD-RW discs can be erased and rewritten many times. o Flash memory – Based on a type of ROM called electrically erasable programmable read-only memory (EEPROM), Flash memory provides fast, permanent storage. CompactFlash, SmartMedia and PCMCIA cards are all types of Flash memory. o DVD-ROM – DVD-ROM (digital versatile disc, read-only memory) is similar to CD-ROM but is capable of holding much more information. You may use Bluetooth or Wi-Fi to sync your music player or print driving directions, but many computers still have ports to help you connect to a wide selection of peripherals.While there have been others, two are most commonly found on newer computers: †¢ Universal Serial Bus (USB) – The most popular external connection, USB ports offer power and versatility and are incredibly easy to use. †¢ FireWire (IEEE 1394) – FireWire is a very popular method of connecting digital-video devices, such as camcorders or digital cameras, to your computer. Networking, especially to the Internet, is very important to today’s computer users. Your computer can probably use one or more of these methods: †¢ Modem – This is the standard method of connecting to the Internet. †¢ Local area network (LAN) card – This is used by many computers, particularly those in an Ethernet office network, to connect to one another. Cable modem – This type of modem uses the cable system in your home, like the kind you might use to subscribe to cable TV, to connect to the Internet. †¢ Digital Subscriber Line (DSL) modem – This is a high-speed connection that works over a standard telephone line. †¢ Very high bit-rate DSL (VDSL) modem – A newer variation of DSL, VDSL requires that your phone line have fiber-optic cables. An even faster version called the gigabit per second DSL (GDSL) may follow [source: Cioffi, et al. ]. Powering Up a PC A typical computer session begins with turning on the power. Here’s what happens in that process: 1. You press the â€Å"On† button on the computer and the monitor. 2.You see the BIOS software doing its thing, called the power-on self-test (POST). On many machines, the BIOS displays text describing such data as the amount of memory installed in your computer and the type of hard disk you have. During this boot sequence, the BIOS does a remarkable amount of work to get your computer ready to run. †¢ The BIOS determines whether the video card is operational. Most video cards have a miniature BIOS of their own that initializes the memory and graphics processor on the card. If they don’t, there is usually video-driver information on another ROM on the motherboard that the BIOS can load. †¢ The BIOS checks to see if this is a cold boot or a reboot. It does this by hecking the value at memory address 0000:0472. A value of 1234h indicates a reboot, in which case the BIOS skips the rest of POST. Any other value is considered a cold boot. †¢ If your computer is undergoing a cold boot, the BIOS verifies RAM by performing a read/write test of each memory address. It checks for a keyboard and a mouse. It looks for an expansion bus and, if it finds one, checks all the connected cards. If the BIOS finds any errors during the POST, it notifies you with a series of beeps or a text message displayed on the screen. An error at this point is almost always a hardware problem. †¢ The BIOS displays some details about your system.This typically includes information about the following: o Processor o Floppy and hard drive o Memory o BIOS revision and date o Display †¢ Any special drivers, such as those for expansion cards, are loaded from the adapter and the BIOS displays the information. †¢ The BIOS looks at the sequence of storage devices identified as boot devices in the complementary metal-oxide semiconductor (CMOS) setup. Boot is short for â€Å"bootstrap,† as in the old phrase â€Å"Pull yourself up by your bootstraps. † Boot refers to the process of launching the operating system. The BIOS tries to initiate the boot sequence from the first device using the bootstrap loader. 3. The bootstrap loader loads the operating system into memory and allows it to begin operation. It does this by setting up the divisions of memory that hold the operating system, user information and applications. The bootstrap loader then establishes the data structures that are used to communicate within and between the sub-systems and applications of the computer. Finally, it turns control of the computer over to the operating system. PC Operating Systems Once loaded, the operating system’s tasks fall into six broad categories: †¢ Processor management – Breaking the tasks down into manageable chunks and prioritizing them before sending to the CPU †¢ Memory management -Coordinating the flow of data in and out of RAM and determining when virtual memory is necessary †¢ Device management – Providing an interface between each device connected to the computer, the CPU and applications †¢ Storage management – Directing where data will be stor ed permanently on hard drives and other forms of storage †¢ Application Interface – Providing a standard communications and data exchange between software programs and the computer †¢ User Interface – Providing a way for you to communicate and interact with the computer Say, for example, that you open up a word processing program and type a letter, save it and then print it out. Several components work together to make this happen: ? The keyboard and mouse send your input to the operating system. The operating system determines that the word-processing program is the active program and accepts your input as data for that program. ?The word-processing program determines the format that the data is in and, via the operating system, stores it temporarily in RAM. ? Each instruction from the word-processing program is sent by the operating system to the CPU. These instructions are intertwined with instructions from other programs that the operating system is overseeing before being sent to the CPU. ? All this time, the operating system is steadily providing display information to the graphics card, directing what will be displayed on the monitor. When you choose to save the letter, the word-processing program sends a request to the operating system, which then provides a standard window for selecting where you wish to save the information and what you want to call it. Once you have chosen the name and file path, the operating system directs the data from RAM to the appropriate storage device. ? You click on â€Å"Print. † The word-processing program sends a request to the operating system, which translates the data into a format the printer understands and directs the data from RAM to the appropriate port for the printer you requested. ? You open up a Web browser and check out HowStuffWorks. Once again, the operating system coordinates all of the action. This time, though, the computer receives input from another source, the Internet, as well as from you.The operating system seamlessly integrates all incoming and outgoing information. ? You close the Web browser and choose the â€Å"Shut Down† option. ? The operating system closes all programs that are currently active. If a program has unsaved information, you’re given an opportunity to save it before closing the program. ? The operating system writes its current settings to a special configuration file so that it will boot up next time with the same settings. ? If the computer provides software control of power, then the operating system will completely turn off the computer when it finishes its own shut-down cycle. Otherwise, you will have to turn the power off manually. The Future of PCsSilicon microprocessors have been the heart of the computing world for more than 40 years. In that time, microprocessor manufacturers have crammed more electronic devices onto microprocessors. In 1965, Intel founder Gordon Moore predicted that microprocessors would double in complexity every two years. Since then, the number of electronic devices put on a microprocessor has doubled every 18 months, and the prediction has come to be known as Moore’s Law. Many have predicted that Moore’s Law will soon reach its end because of the physical limitations of silicon microprocessors. 2008 HowStuffWorks Extreme ultraviolet lithography is the future of computer-chip manufacturing.The current process used to pack more transistors onto a chip is called deep-ultraviolet lithography (DUVL), which is a photography-like technique that focuses light through lenses to carve circuit patterns on silicon wafers. While new manufacturing techniques have extended the useful lifespan of the DUVL process, before long chip manufacturers will have to use new techniques to keep up with Moore’s Law. Many are already looking at extreme-ultraviolet lithography (EUVL) as a way to extend the life of silicon at least until the end of the decade. EUVL uses mirrors instead of lenses to focus the light, which allows light with shorter wavelengths to focus on the silicon wafer accurately. To learn more about EUVL, see How EUVL Chipmaking Works.Beyond EUVL, researchers have been looking at alternatives to the traditional microprocessor design. Two of the more interesting emerging technologies are DNA computers and quantum computers. DNA computers have the potential to take computing to new levels, picking up where Moore’s Law leaves off. There are several advantages to using DNA instead of silicon: †¢ As long as there are cellular organisms, there will be a supply of DNA. †¢ The large supply of DNA makes it a cheap resource. †¢ Unlike traditional microprocessors, which are made using toxic materials, DNA biochips can be made cleanly. †¢ DNA computers are many times smaller than today’s computers.DNA’s key advantage is that it will make computers smaller than any computer that has come before, while at the same time increasing storage capacity. One pound (0. 45 kilogram) of DNA has the capacity to store more information than all the electronic computers ever built. The computing power of a teardrop-sized DNA computer, using the DNA logic gates, will be more powerful than the world’s most powerful supercomputer. More than 10 trillion DNA molecules can fit into an area no larger than 1 cubic centimeter (. 06 cubic inch). With this small amount of DNA, a computer would be able to hold 10 terabytes (TB) of data and perform 10 trillion calculations at a time. By adding more DNA, more calculations could be performed.Unlike conventional computers, DNA computers could perform calculations simultaneously. Conventional computers operate in linear fashion, taking on tasks one at a time. Parallel computing will allow DNA to solve complex mathematical problems in hours — problems that might take electrical computers hundreds of years to complete. You can learn more about DNA computing in How DNA Computers Will Work. Today’s computers work by manipulating bits that exist in one of two states: 0 or 1. Quantum computers aren’t limited to two states; they encode information as quantum bits, or qubits. A qubit can be a 1 or a 0, or it can exist in a superposition that is simultaneously 1 and 0 or somewhere in between.Qubits represent atoms that are working together to serve as computer memory and a microprocessor. Because a quantum computer can contain these multiple states simultaneously, it has the potential to be millions of times more powerful than today’s most powerful supercomputers. A 30-qubit quantum computer would equal the processing power of a conventional computer capable of running at 10 teraops, or trillions of operations per second. To equal the top of the line in supercomputers you’d need more qubits. The Roadrunner supercomputer can run at a petaflop — 1,000 trillian floating point operations per second. You can learn more about the potential of quantum computers in How Quantum Computers Will Work. How to cite Introduction to How PCs Work, Papers

Global Marketing Contemporary Theory

Question: Discuss about the Global Marketing for Contemporary Theory. Answer: Introduction: The combination of different plans used by a company in order to reach pre-targeted goals is known as marketing strategy. It is a well-organized written plan which the company must follow in order to succeed in their method of operation (Hollensen, 2015). A good marketing strategy involves a detailed plan about the companys action focusing on the existing product mix, the environment of the company, the capability of the company and the flaws that it has in its present plans. This report deals with the strategic management of the chosen company engaged with milk and dairy productions named as Murray Goulburn. The crux of this report is to find out the environmental factors affecting the growth of this company. The report starts by providing a brief description about the chosen company followed by the vision that they possess for themselves. The internal and external environmental factors of the company have been highlighted using the tools namely, SWOT and PESTLE (Allon et al., 2016). The gaps of the existing strategies have been highlighted thereafter. The strategic analysis, market segmentation and the marketing mix of the company has been given followed by a recommendations and actions to be taken in future for the growth and sustainability of the company. Background of the Company: Murray Goulburn Co-operative Limited was founded back in the year 1950 with the collaboration of 14 different dairy firms of Australia. At present, the company is the largest producer of processed milk and dairy products within Australia (www.mgc.com.au, 2016). It mainly deals with three products namely, processed milk, butter and cheese. Present data suggests that the co-operative limited has more than 2500 milk farmers supplying them with their daily need of milk to produce, cheese and butter. In 2016 the company faced a hindrance in their business and suffered a loss due to price slash and intervention of Woolworths in their business domain (www.thenews.coop, 2017). Mission and Vision of the Company: The Australian company has the mission of catering to the peoples demand for dairy products throughout the country and abroad. Murray Goulburn is totally under the control of the milk farmers of Australia. They have the vision of being peoples first choice when it comes to consuming dairy products (www.mgc.com.au, 2016). The company while trying to achieve their vision and walk on the road of success keeps their focus on two aspects, namely the innovation and operational excellence of their company. They have the vision to become one of the top-notch producers of dairy products in the global market. In order to reach this target they try to bring in innovation and modern operating system within their factories. This report now tries to focus on the environment under which this company works to attain their achieve vision. Internal and External Environment: The success of a company depends on its efficiency to implement its environmental management system. For an organization the EMS stands as a systematic structure and comprehensively planned document which helps them to manage the resources and abide by the laws of the nation where it operates (Brown, 2013). The working of an organization depends on both its internal and external environmental structure. Through this report, the SWOT and PESTEL analysis have been provided to see the internal and external factors of Murray Goulburn that affects its entire working system. Internal Environmental Factor: SWOT Analysis: The acronym SWOT stands for Strength, Weakness, Opportunities and the threats faced by the company in its course of operation. The strength of the company can be optimally used to grasp the opportunity and improve in the line of business whereas the weakness should be identified and the threats should be avoided as much as possible (Hollensen, 2015). The following table shows the SWOT of Murray Goulburn of Australia: Strength The reputation earned by the company is their main strength. The dairy product that they produce for the infants received appreciation in Australian and Asian markets. Though the company faced a downturn, the existing financial portfolio of the company still acts as its major strength. The company has been successful in maintaining their customer base. Weakness Though the company ranks number 1 in producing the dairy and milk products, still it does not have the capability to fight against the supermarket giants (www.smh.com.au, 2016). The lack of product diversity is one of the major weaknesses of this company. Opportunity The company being in the market for 60 years has the opportunity to explore the unexplored ventures by increasing its product portfolio. By implementing better technologies the company can re-capture its lost profit. Threat The main threat that the company receives is from the supermarket giants namely, Woolworths and Coles. Price Slash of the milk products and forceful intervention by Woolworths is another serious threat faced by Murray Goulburn. External Environmental Factor: PESTEL Analysis: The PESTEL analysis identifies the Political, Economic, Social, Technological, Environmental and Legal aspects of the organization. The table below shows external environmental factors that affect Devondale Murray Goulburns production. Political Murray Goulburn has not yet faced any major political crises from political viewpoint. Economic The company did face some economic turmoil whereby it has been unable to reach its targeted profit. Social The advancement of Coles and Woolworths gave the consumers ample of opportunities to choose their products. People started changing their taste for dairy product (Lockhart, Donaghy Gow, 2016). The company remained focused on their production in accordance with Australias culture. Technological Murray Goulburn has been using technological advanced equipment to pasteurise their milks and maintain hygiene and quality of their products. Environmental The company tried to abide by the environmental laws and do not have any issues filed against them with respect to violation of environmental laws. Legal The company has been accused and facing legal problems in recent times. According to the investors, the company had provided them with wrong information about their sales of dairy products. This is the first case filed against this company. Identification of the Gaps: The above analysis of the company based on SWOT and PESTEL highlights the existing gap within the system of the company. The company has been busy with their production and maintenance of hygiene within the production process. It never tried to look beyond the demand and analyze the market. Hence, it faced problems from the supermarkets who wanted to make this company a supplier of their demanded products. It has implemented innovative technology within its plant to improve efficiency of their production procedure but seldom tried to look into the trends of the global market. Targeted Objectives of Murray Goulburn: After identification of the gaps in the companys existing operation, the company set up some new targets along with the existing old targets. The objectives can be summarized as follows: The main target remains unrevised that is to provide fresh and good quality dairy products to its consumers. Along with that, the company is going to implement strategies to yield maximum return on be-half of farmgate. The company is going to focus on ways by which it can increase its hold amidst the strong competition posed by the supermarket giants. Strategy Formulation: A proper strategy can help the company to achieve its objective. Hence, the company has been formulating their strategies with special focus to the chosen objectives. The strategies taken up by Murray Goulburn are as follows: The company uses high profile technologies to pasteurize its raw product that is milk. They also thinks of using multiple step pasteurization for maintaining the quality of its goods and increasing the shelf life of their products. In order to yield maximum return, the company is trying to increase the supply of all most all its products. Along with it, they are prioritizing their production of full cream milk, chocolate flavoured milk for chocolate lovers and lite milk for calorie conscious people. Due to constant pressure posed by the supermarket giants, the company had been facing severe problems. Through a strategy of reducing their supply of in-shelf products in the supermarkets, the company can influence and re-build their dominance. Market Segmentation, Positioning and Targeting: The business of Murray Goulburn can be divided into three segments, namely dairy foods, nutritionals and ingredients and other few subsidiary business (refer to appendix, figure 1). The company always tries to position their products in such a way that their consumer gets a high perceived value from consumption of the products. On other hand, they try to keep their price at minimal subsistence level while targeting the large mass of population in Australia and Asia. While analyzing the market based on the annual report of the company it can be seen that there has been an increase in the total production, equity and total asset of the company in the year 2015-16 but an reduction in the sales revenue and milk intake by the consumers during the same period. Future Plans and Recommendations: This report can be concluded by putting forward the future plans of the company and the recommendations for being successful in their targets. The company targets to open up new plants in Asian markets. Since, the company is unaccustomed with the global demand hence it plans to initially launch processed milk in the Asian market. It is expecting to launch full cream milk, chocolate flavoured milk and lite milk at initial stages (www.theaustralian.com.au; 2015). Two graphs have been provided below to highlight their targeted revenue and targeted price of these 3 products in Asian market during 2019. Recommendations: The study above about the company helped to identify the problems and the environmental aspect through which the company deals its regular production. Few things can be recommended for future success of the company. They are as follows: Due to improvement in trade, people now have access to products from other countries. Hence, the company must follow the global trend even while operating at home market. The company is engaged with production of milk, cheese, infant foods and milk beverages. In order to sustain in business it is recommended that they increase their product portfolio and introduce other dairy products as well. The company can invest more on their advertisement in order to retain their position in the market. References: Palmer, D. (2016). Murray Goulburn in trading halt. Theaustralian.com.au. Retrieved 19 January 2017, from https://www.theaustralian.com.au/business/companies/murray-goulburn-enters-trading-halt/news-story/5cea2f8775b90129661545055bee8915 Home - Devondale Murray Goulburn. (2017). Mgc.com.au. Retrieved 19 January 2017, from https://www.mgc.com.au/ Lynch, J. (2016). Murray Goulburn's domino effect on Australia's dairy industry. The Sydney Morning Herald. Retrieved 19 January 2017, from https://www.smh.com.au/business/murray-goulburns-domino-effect-on-australias-dairy-industry-20160426-gofabk.html Lockhart, J., Donaghy, D. J., Gow, H. (2016). Murray Goulburn and Fonterra are playing chicken with dairy farmers. Brown, A. (2013).U.S. Patent Application No. 14/434,272. Hollensen, S. (2015).Marketing management: A relationship approach. Pearson Education. Alon, I., Jaffe, E., Prange, C., Vianelli, D. (2016).Global marketing: Contemporary theory, practice, and cases. Routledge. Coppola, F. (2016). Co-operative News. 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